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Yedaaya Cohen, Chief Strategy & Operations Officer at Pocketchief
The people behind Pocketchief

Yedaaya Cohen

Chief Strategy & Operations Officer

Yedi focuses on the operational structure that helps Pocketchief move from strategy to reliable execution.

Background

Yedaaya - known as Yedi - brings over a decade of leadership experience from high-responsibility environments where decisions carry real consequences. He spent multiple years in frontline command roles, including two years as a company commander during active operations, and later led strategic planning at the brigade level. The discipline, clarity, and accountability that environment demands shape how he approaches every organizational challenge.

At Pocketchief

Yedi is responsible for building the operational foundation of the company - defining processes, aligning the team, and ensuring that strategy translates into structured, effective execution. His strength lies in bringing clarity to complexity and making sure that strong ideas don't stay ideas.