Background
Ester holds a background in human resources, psychology, and education, combined with hands-on HR
experience and high-responsibility service roles where communication and composure are essential.
She is known for her emotional intelligence, her directness, and her ability to address difficult
conversations without avoiding them.
At Pocketchief
Ester leads people and culture, focusing on internal alignment, team communication, and the
long-term strength of the organization. Her role is to ensure that as the company grows, the team
stays clear on direction, communicates effectively, and operates with focus. Her strength lies in
seeing what others miss - and making sure people, decisions, and direction stay aligned.