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Netta Ben-Yair, VP Strategic Partnerships at Pocketchief
The people behind Pocketchief

Netta Ben-Yair

VP, Strategic Partnerships

Boston, MA

Netta leads partnership development for Pocketchief, with a focus on building relationships that extend the company's reach in the U.S. market.

Background

Netta brings a strong combination of analytical thinking, negotiation skills, and cross-cultural fluency. Her experience spans complex business discussions and international collaboration — including years of work with diverse groups across Europe. Based permanently in Boston, Netta works on the ground within the U.S. market.

At Pocketchief

Netta leads strategic partnerships and business development, identifying and building the external relationships that extend Pocketchief's reach. Her focus is on long-term partnerships that create real value - for the partners, and for the small business owners Pocketchief serves. Her strength lies in turning conversations into structured opportunities, and opportunities into lasting relationships.